1. Introduction to Delivery Servers
Delivery servers are crucial components of any email marketing strategy. They are responsible for sending out your email campaigns to your subscribers. Understanding and managing your delivery servers effectively can significantly enhance your email delivery rates and ensure your campaigns reach their intended recipients.
Mail Enchanter allows users to use the Mail Enchanter delivery Servers by default. However, you may want to add your own Delivery Servers as well as Warm Up Plans in order to control your email reputation with ISP's.
2. Adding a Delivery Server
To get started with delivery servers in Mail Enchanter, navigate to the delivery server section within your account.
Steps to Add a New Delivery Server:
- Select the Type of Server: Choose from various server types available. At present, Mail Enchanter only allows your own SMTP Servers. However over time the options will increase to include: SMTP, Sendmail, Amazon SES, or other third-party services.
- Enter Server Details: Input the necessary information like hostname, port, username, and password, from email, and from name etc.
- Test the Server Connection: Ensure the server details are correct, save the settings and that Mail Enchanter can communicate with the server.
- Save and Manage: Once tested, save the server settings and it will be added to your list of delivery servers. All of your mail will then use our own delivery servers
3. Types of Delivery Servers Supported
Mail Enchanter will eventually support a range of delivery server types to suit different needs. But as already mentioned, only SMTP servers are available at present but will soon include:
- SMTP: Standard email delivery protocol.
- Sendmail: Uses the Sendmail program on your server.
- Amazon SES: Amazon's Simple Email Service.
- Third-Party Services: Integrate with services like SendGrid, Mailgun, and more.
4. Managing Delivery Servers
Once you’ve added delivery servers, you can manage them from the same section:
- Viewing: See a list of all added servers.
- Editing: Update server details as needed.
- Deleting: Remove any outdated or unused servers.
- Setting Default Servers: Choose a default server for your campaigns based on usage percentages.
- Handling Multiple Servers: Distribute the load among multiple servers for better performance, reliability, and reputation.
5. Delivery Server Settings and Preferences
Customize your delivery server settings to optimize performance:
- Send Limits: Set limits on the number of emails sent per hour or day.
- Retry Policies: Define how the system should handle failed email attempts.
- Custom Headers and Footers: Add custom headers and footers to your emails.
- Security Settings: Ensure secure email sending by configuring SSL/TLS settings.
6. Monitoring and Troubleshooting
Keep track of your delivery server’s performance and address any issues:
- Monitoring Performance: Use real-time analytics to monitor how well your delivery servers are performing.
- Viewing Delivery Logs: Access detailed logs of email deliveries to troubleshoot any issues.
- Real-Time Analytics: Use Mail Enchanter’s tools to track delivery success and make data-driven decisions.
7. Best Practices for Delivery Server Management
Follow these best practices to maintain the efficiency and reputation of your delivery servers:
- Regularly Update Credentials: Ensure server credentials are always current.
- Compliance: Make sure your servers comply with email marketing regulations such as CAN-SPAM and GDPR.
- Server Health: Regularly monitor and maintain your server’s health and reputation.
- Warm-Up Plans: Implement warm-up plans for new servers to build a positive sending reputation gradually.
8. Conclusion
Effectively managing your delivery servers is essential for successful email marketing. By leveraging Mail Enchanter’s robust delivery server management features, you can ensure high deliverability, maintain compliance, and keep your campaigns running smoothly. Take advantage of these tools to enhance your email marketing efforts and achieve better results.